Privacy Policy

01 Who we are

KDW Performance LLC is a limited liability company registered in the State of New Mexico, United States, operating an e-commerce business that designs, sources, and sells consumer products online through its own direct-to-consumer brands and third-party marketplaces. We are the data controller responsible for the personal information processed under this Policy. Our contact details are set out in Section 13.

02 Information we collect

We collect the following categories of personal information:

Information you provide to us

• Identity & contact data — name, email address, phone number, billing and shipping address.
• Order & transaction data — products purchased, order history, and communications about your orders.
• Payment data — payment is processed by our third-party payment processors; we do not store full card numbers on our servers.
• Correspondence — information you provide when contacting customer support or submitting an enquiry.

Information collected automatically

• Device & usage data — IP address, browser type, device identifiers, pages viewed, and referring URLs.
• Cookies & similar technologies — as described in Section 5.

Information from third parties

• Marketplaces & platforms — order and fulfilment data from platforms such as Amazon, eBay, Shopify, and similar, where you purchase our products through them.
• Advertising & analytics partners — aggregated or pseudonymised audience and performance data.

03 How we use information

We use personal information to:

• Process, fulfil, and deliver your orders and manage returns and refunds.
• Provide customer support and respond to your enquiries.
• Operate, maintain, and improve our website and product offering.
• Send transactional messages and, where permitted, marketing communications you can opt out of at any time.
• Measure and improve the performance of our marketing and advertising.
• Detect, prevent, and address fraud, security issues, and abuse.
• Comply with legal, tax, accounting, and regulatory obligations.

04 Legal bases (GDPR)

Where the EU/UK General Data Protection Regulation applies, we rely on the following legal bases: performance of a contract (to fulfil your orders), legitimate interests (to operate and improve our business, prevent fraud, and market responsibly), consent (for certain cookies and marketing), and legal obligation (to meet tax and regulatory requirements). You may withdraw consent at any time without affecting prior processing.

05 Cookies & tracking

We use cookies and similar technologies to operate the website, remember your preferences, analyse traffic, and measure advertising. These include strictly necessary, performance/analytics, and marketing cookies. You can control cookies through your browser settings and, where required, via our cookie consent tool. Disabling certain cookies may affect site functionality.

06 How we share information

We do not sell your personal information for money. We share information only with:

• Service providers — payment processors, fulfilment and shipping partners, hosting, email, and analytics providers acting on our instructions.
• Marketplaces & platforms — where you purchase through them, as necessary to complete your order.
• Professional advisors — accountants, auditors, and lawyers, where required.
• Authorities — where required by law, legal process, or to protect our rights and users.
• Business transfers — in connection with a merger, acquisition, or sale of assets, subject to this Policy.

07 Data retention

We retain personal information only for as long as necessary to fulfil the purposes described in this Policy, including to satisfy legal, tax, accounting, and reporting requirements. Order and transaction records are typically retained for the period required by applicable law. When information is no longer needed, we securely delete or anonymise it.

08 Data security

We implement appropriate technical and organisational measures designed to protect personal information against unauthorised access, loss, misuse, or alteration, including encryption in transit, access controls, and trusted infrastructure providers. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.

09 Your privacy rights

Depending on where you live, you may have the right to access, correct, delete, or port your personal information, to object to or restrict certain processing, and to withdraw consent.

EU/UK residents (GDPR)

You may exercise the rights above and lodge a complaint with your local data protection authority.

California residents (CCPA/CPRA)

You have the right to know what personal information we collect, to request deletion or correction, to opt out of the "sale" or "sharing" of personal information, and not to be discriminated against for exercising your rights. We do not sell personal information for money.

10 International transfers

We are based in the United States, and your information may be processed in the U.S. and other countries that may have different data protection laws than your jurisdiction. Where required, we use appropriate safeguards, such as Standard Contractual Clauses, for international transfers of personal information.

11 Children's privacy

Our website and products are not directed to children under 16, and we do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us and we will delete it.

12 Changes to this Policy

We may update this Privacy Policy from time to time. The "Last updated" date reflects the most recent revision. Material changes will be communicated through our website or by other appropriate means. Your continued use of our website after changes take effect constitutes acceptance of the revised Policy.

13 Contact us

If you have questions or requests regarding this Privacy Policy or your personal information, please contact us: